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Privacy Policy

Privacy Policy

We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of Bioplant Naturverfahren GmbH. The use of the Internet pages of Bioplant Naturverfahren GmbH is generally possible without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Bioplant Naturverfahren GmbH. By means of this privacy policy, our company aims to inform the public about the type, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this privacy policy.

As the controller responsible for processing, Bioplant Naturverfahren GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, Internet-based data transmissions may generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, such as by telephone.

1. Definitions

The privacy policy of Bioplant Naturverfahren GmbH is based on the terms used by the European legislator for directives and regulations when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy, we use, among others, the following terms:

a) Personal data

  • Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject

  • A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing

  • Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing

  • Restriction of processing is the marking of stored personal data with the aim of limiting its processing in the future.

e) Profiling

  • Profiling means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, particularly to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

  • Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing

  • The controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which alone or jointly with others determines the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

  • A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient

  • A recipient is a natural or legal person, public authority, agency, or another body to which personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not regarded as recipients.

j) Third party

  • A third party is a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

  • Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller responsible for processing

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other regulations with data protection character is:

Bioplant Naturverfahren GmbH
Carl-Benz-Str. 4
78467 Konstanz
Germany

Tel.: +497531 60473
Email: info@biplantol.com
Website: www.biplantol.com

3. Cookies

The Internet pages of Bioplant Naturverfahren GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited web pages and servers to distinguish the individual browser of the data subject from other Internet browsers containing other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

By using cookies, Bioplant Naturverfahren GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized with the user in mind. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make the use of our website easier for the user. For example, a user of a website that uses cookies does not have to re-enter their login data every time they visit the website because this is taken over by the website and the cookie stored on the user's computer system. Another example is the shopping cart cookie in an online store. The online store remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting in the Internet browser used and thus permanently oppose the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of Bioplant Naturverfahren GmbH collects a series of general data and information with each call of the website by a data subject or automated system. These general data and information are stored in the server log files. The following may be collected: (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-pages that are accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, Bioplant Naturverfahren GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. These anonymously collected data and information are therefore evaluated statistically by Bioplant Naturverfahren GmbH and also with the aim of increasing data protection and data security in our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the possibility to register on the website of the controller by providing personal data. The specific personal data transmitted to the controller results from the respective input mask used for the registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for an internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) to the data subject, as well as the date and time of registration, are also stored. The storage of this data takes place against the background that this is the only way to prevent misuse of our services, and this data makes it possible, if necessary, to clarify crimes committed. In this respect, the storage of this data is necessary for the security of the controller. A transfer of this data to third parties is not carried out unless a legal obligation to transfer exists or the transfer serves the purpose of criminal prosecution.

The registration of the data subject by the voluntary provision of personal data serves the controller to offer the data subject content or services that, by their nature, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the data stock of the controller.

The controller shall, at any time upon request, provide any data subject with information about which personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, unless this is contrary to any statutory retention obligations. A data protection officer named in this privacy policy and the entire staff of the controller are available to the data subject as contact persons in this context.

6. Subscription to our newsletter

On the website of Bioplant Naturverfahren GmbH, users are given the opportunity to subscribe to the company's newsletter. The input mask used for this purpose determines which personal data is transmitted to the controller.

Bioplant Naturverfahren GmbH informs its customers and business partners at regular intervals by means of a newsletter about the company's offers. The newsletter of our company may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. A confirmation email is sent via the double opt-in procedure for legal reasons to the email address entered by a data subject for the first time. This confirmation email serves to verify whether the owner of the email address as data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the ISP to the computer system used by the data subject at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the possible misuse of the email address of a data subject at a later point in time, and therefore serves the legal protection of the controller.

The personal data collected as part of a newsletter subscription is used exclusively for sending our newsletter. Newsletter subscribers could also be informed by email if this is necessary for the operation of the newsletter service or for registration, such as in the event of changes to the newsletter offer or changes in technical conditions. No transfer of personal data collected as part of the newsletter service to third parties takes place. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter subscription may be withdrawn at any time. For the purpose of withdrawing consent, a corresponding link is provided in each newsletter. Furthermore, there is the option to unsubscribe from the newsletter directly on the website of the controller at any time or to inform the controller in another way.

7. Newsletter tracking

The newsletters of Bioplant Naturverfahren GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format, to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Bioplant Naturverfahren GmbH can see whether and when an email was opened by a data subject and which links contained in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimize the newsletter distribution and to adapt the content of future newsletters even better to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are entitled at any time to withdraw the separate declaration of consent issued via the double opt-in procedure. After a withdrawal, these personal data will be deleted by the controller. Bioplant Naturverfahren GmbH automatically interprets a cancellation of the newsletter subscription as a withdrawal.

8. Contact possibility via the website

Due to legal regulations, the website of Bioplant Naturverfahren GmbH contains information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of these personal data to third parties.

9. Comment function in the blog on the website

Bioplant Naturverfahren GmbH offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a publicly accessible portal on a website, on which one or more persons, called bloggers, can post articles or write down thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, in addition to the comments left by the data subject, information on the time of comment entry and the user name (pseudonym) chosen by the data subject is also stored and published. Furthermore, the IP address assigned by the ISP to the data subject is logged. This storage of the IP address is done for security reasons and in case the data subject violates the rights of third parties or posts unlawful content by means of a comment. The storage of these personal data is therefore in the own interest of the controller so that the controller can exculpate himself in the event of an infringement. A transfer of these collected personal data to third parties takes place only if such a transfer is legally required or serves legal defense of the controller.

10. Subscription to comments in the blog on the website

The comments made in the blog of Bioplant Naturverfahren GmbH can generally be subscribed to by third parties. In particular, there is the possibility that a commenter subscribes to the follow-up comments to a specific blog post.

If a data subject decides to opt for the option to subscribe to comments, the controller sends an automatic confirmation email to check, via the double opt-in procedure, whether the owner of the specified email address has actually authorized this option. The option to subscribe to comments can be terminated at any time.

11. Routine erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or where this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

12. Rights of the data subject

a) Right of confirmation

  • Every data subject has the right, granted by the European legislator, to obtain confirmation from the controller as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right of confirmation, they may contact our data protection officer or another employee of the controller at any time.

b) Right of access

  • Every data subject has the right, granted by the European legislator, to obtain from the controller free information about the personal data stored about them and a copy of this information at any time. Furthermore, the data subject has the right to access the following information:

    • the purposes of the processing
    • the categories of personal data that are processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, particularly recipients in third countries or international organisations
    • if possible, the intended duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration
    • the existence of a right to rectification or erasure of the personal data concerning them or to restriction of processing by the controller or a right to object to such processing
    • the existence of a right to lodge a complaint with a supervisory authority
    • if the personal data are not collected from the data subject: all available information about the origin of the data
    • the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved as well as the significance and envisaged consequences of such processing for the data subject

    Furthermore, the data subject has the right to know whether personal data have been transferred to a third country or an international organisation. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

    If a data subject wishes to exercise this right of access, they may contact our data protection officer or another employee of the controller at any time.

c) Right to rectification

  • Every data subject has the right, granted by the European legislator, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data — including by means of a supplementary statement.

    If a data subject wishes to exercise this right to rectification, they may contact our data protection officer or another employee of the controller at any time.

d) Right to erasure (right to be forgotten)

  • Every data subject has the right, granted by the European legislator, to request from the controller the immediate erasure of personal data concerning them, where one of the following grounds applies and insofar as processing is not required:

    • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws their consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
    • The data subject objects to the processing under Art. 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects under Art. 21(2) GDPR.
    • The personal data have been unlawfully processed.
    • The erasure of the personal data is required to comply with a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data were collected in relation to the offer of information society services pursuant to Art. 8(1) GDPR.

    If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by Bioplant Naturverfahren GmbH, they may contact our data protection officer or another employee of the controller at any time. The data protection officer of Bioplant Naturverfahren GmbH or another employee will ensure that the erasure request is complied with immediately.

    If the personal data have been made public by Bioplant Naturverfahren GmbH and our company, as controller, is obliged pursuant to Art. 17(1) GDPR to erase the personal data, Bioplant Naturverfahren GmbH, taking into account available technology and implementation costs, shall take reasonable measures — including technical measures — to inform other controllers processing the published personal data that the data subject has requested erasure of all links to these personal data, or copies or replications of these personal data, insofar as processing is not required. The data protection officer of Bioplant Naturverfahren GmbH or another employee will take the necessary steps in each individual case.

e) Right to restriction of processing

  • Every data subject has the right, granted by the European legislator, to request the restriction of processing from the controller where one of the following conditions is met:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful; the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
    • The controller no longer needs the personal data for the purposes of the processing, but the data are required by the data subject for the establishment, exercise or defence of legal claims.
    • The data subject has objected to processing pursuant to Art. 21(1) GDPR, and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Bioplant Naturverfahren GmbH, they may contact our data protection officer or another employee of the controller at any time. The data protection officer of Bioplant Naturverfahren GmbH or another employee will arrange for the restriction of processing.

f) Right to data portability

  • Every data subject has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They have the right to transmit these data to another controller without hindrance from the controller to whom the personal data have been provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to request that personal data be transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

    To exercise the right to data portability, the data subject may contact the data protection officer appointed by Bioplant Naturverfahren GmbH or another employee at any time.

g) Right to object

  • Every data subject has the right, granted by the European legislator, to object at any time — on grounds relating to their particular situation — to the processing of personal data concerning them, which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

    Bioplant Naturverfahren GmbH shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defence of legal claims.

    If Bioplant Naturverfahren GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of the personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Bioplant Naturverfahren GmbH to the processing for direct marketing purposes, Bioplant Naturverfahren GmbH will no longer process the personal data for these purposes.

    Furthermore, the data subject has the right — on grounds relating to their particular situation — to object to the processing of personal data concerning them by Bioplant Naturverfahren GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    To exercise the right to object, the data subject may contact the data protection officer of Bioplant Naturverfahren GmbH or another employee directly at any time. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

h) Automated decisions in individual cases including profiling

  • Every data subject has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

    If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject’s explicit consent, Bioplant Naturverfahren GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, which include at least the right to obtain human intervention by the controller, to express their point of view, and to contest the decision.

    If the data subject wishes to exercise rights relating to automated decisions, they may contact our data protection officer or another employee of the controller at any time.

i) Right to withdraw consent under data protection law

  • Every data subject has the right, granted by the European legislator, to withdraw consent to the processing of personal data at any time.

    If the data subject wishes to exercise the right to withdraw consent, they may contact our data protection officer or another employee of the controller at any time.

13. Data protection for applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also take place electronically. This is particularly the case if an applicant submits the corresponding application documents electronically, for example by email or via a web form on the website, to the controller. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of handling the employment relationship in compliance with legal requirements. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller prevent deletion. A legitimate interest in this sense may be, for example, the burden of proof in proceedings under the Allgemeines Gleichbehandlungsgesetz (AGG — German General Equal Treatment Act).

14. Data protection provisions on the use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online meeting place, a social community operated on the Internet that generally enables users to communicate and interact with one another in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the online community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos, and network through friendship requests.

The operating company of Facebook is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated is accessed, the Internet browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical procedure, Facebook gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes, with every call to our website by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, such as the “Like” button, or submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component whenever the data subject visits our website, provided that the data subject is logged into Facebook at the time of accessing our website — this occurs regardless of whether the data subject clicks on the Facebook component or not. If such transmission of information to Facebook is not desired by the data subject, this can be prevented by logging out of their Facebook account before visiting our website.

The data policy published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains which settings Facebook offers to protect the privacy of the data subject. Various applications are also available that enable the suppression of data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

15. Data protection provisions on the use of Google Analytics (with anonymization function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, compilation, and evaluation of data on the behavior of visitors to websites. A web analytics service collects data such as the website from which a data subject came to a website (referrer), which subpages were accessed, or how often and for how long a subpage was viewed. Web analytics is mainly used for the optimization of a website and for the cost-benefit analysis of online advertising.

The operating company of Google Analytics is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the “_gat._anonymizeIp” add-on for web analytics via Google Analytics. By means of this add-on, the IP address of the data subject’s Internet connection is shortened and anonymized by Google if the access to our website originates from a Member State of the European Union or another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of the visitor traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time a subpage of this website operated by the controller and on which a Google Analytics component has been integrated is accessed, the Internet browser on the data subject’s IT system is automatically induced by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google becomes aware of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information such as access time, location from which access originated, and the frequency of visits to our website by the data subject are stored. Each time our website is visited, these personal data — including the IP address of the data subject’s Internet connection — are transmitted to Google in the United States. These personal data are stored by Google in the United States. Google may pass on these personal data, collected via the technical process, to third parties.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in their Internet browser, thus permanently refusing the setting of cookies. Such a setting would also prevent Google Analytics from setting a cookie on the data subject’s IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

The data subject also has the possibility to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data or information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject’s IT system is deleted, formatted, or reinstalled at a later time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics again. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of control, there remains the option to reinstall or reactivate the browser add-on.

Further information and Google’s applicable data protection provisions can be found at https://www.google.com/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/. Google Analytics is explained in more detail at https://www.google.com/analytics/.

16. Data protection provisions on the use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to predefine certain keywords, which cause an ad to appear in Google’s search engine results only when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on thematically relevant websites using an automatic algorithm and in compliance with the predefined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results of Google, and to display third-party advertising on our website.

If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject’s IT system. What cookies are has been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, it is used to determine whether certain subpages — for example the shopping cart of an online shop system — were accessed on our website. The conversion cookie enables both us and Google to determine whether a data subject who arrived on our website via an AdWords ad generated a sale, i.e. completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of each AdWords ad, and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Each time our website is visited, personal data — including the IP address of the data subject’s Internet connection — are transmitted to Google in the United States. These personal data are stored by Google in the United States. Google may pass on these personal data obtained via the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in their Internet browser, thereby permanently objecting to the setting of cookies. Such a setting would also prevent Google from placing a conversion cookie on the data subject’s IT system. In addition, a cookie already placed by Google AdWords can be deleted at any time via the Internet browser or other software programs.

The data subject also has the possibility to object to interest-based advertising by Google. For this purpose, the data subject must access the link www.google.de/settings/ads from each Internet browser they use and adjust the desired settings there.

Further information and Google’s applicable data protection provisions can be found at https://www.google.de/intl/en/policies/privacy/.

17. Data protection provisions on the use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to upload videos free of charge and enables other users to view, rate, and comment on these videos free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV broadcasts, but also music videos, trailers, or videos created by users themselves, can be accessed via the portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, operated by the controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on the data subject’s IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/.

As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website was visited by the data subject.

If the data subject is logged into YouTube at the same time, YouTube recognizes, when a subpage containing a YouTube video is accessed, which specific subpage of our website is visited by the data subject. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information via the YouTube component whenever the data subject visits our website while logged into YouTube; this happens regardless of whether the data subject clicks on a YouTube video or not. If such transmission of information to YouTube and Google is not desired by the data subject, the data subject can prevent this by logging out of their YouTube account before visiting our website.

The privacy policies published by YouTube, which are available at https://www.google.de/intl/en/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

18. Payment method: Data protection provisions for PayPal as a payment method

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if the user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why it does not have a traditional account number. PayPal enables online payments to be triggered to third parties or payments to be received. PayPal also performs trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, personal data of the data subject are automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal usually include first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order are also necessary for the fulfillment of the contract.

The transmission of data is intended for payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. This transmission aims at identity and credit checks.

PayPal may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill contractual obligations or if the data are to be processed on behalf of PayPal.

The data subject has the right to withdraw consent to the handling of personal data at any time from PayPal. A withdrawal does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

The applicable data protection provisions of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

19. Legal basis for processing

Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party — as is the case for example with processing operations required for the delivery of goods or the provision of any other service — the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations that are necessary for carrying out pre-contractual measures, such as inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data — for example for fulfilling tax obligations — the processing is based on Art. 6(1)(c) GDPR. In rare cases, processing personal data may become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information would need to be passed on to a doctor, hospital, or other third parties. The processing would then be based on Art. 6(1)(d) GDPR. Ultimately, processing operations may be based on Art. 6(1)(f) GDPR. This legal basis applies to processing operations that are not covered by any of the above legal bases, when the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted in particular because they were specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

20. Legitimate interests in processing pursued by the controller or by a third party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and shareholders.

21. Period for which personal data are stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of that period, the corresponding data are routinely deleted, provided that they are no longer necessary for the performance of a contract or for the initiation of a contract.

22. Statutory or contractual requirements for the provision of personal data; necessity for contract conclusion; obligation of the data subject to provide personal data; possible consequences of failure to provide such data

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also arise from contractual provisions (e.g. details of the contracting party). Sometimes it may be necessary for the conclusion of a contract that the data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact our data protection officer. Our data protection officer clarifies on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide personal data, and what the consequences of failing to provide personal data would be.

23. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

This privacy statement was created using the privacy statement generator of the Munich external data protection officer in cooperation with RC GmbH, which recycles used notebooks, and the filesharing lawyers of WBS-LAW.

Shopware Analytics

Purpose of processing: Together with our shop software provider, we jointly process certain information from our customer base (e.g. customer group, visited pages, click paths, date and time of the visit, information about the device used (resolution, pixel density, operating system), referrer URL, browser information, locale, search queries and time zone). This information is prepared by an external service provider and transmitted to us in near real time so that we can monitor the use of our website and improve our services.

Legal basis: Art. 6(1)(f) GDPR

Data categories: Derivatives of master and contact data (the customer group, no individual customer data), usage data, connection data

Recipients of the data: shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany (as joint controller), IT service providers

Essentials of joint controllership: Joint controllership exists between us and shopware AG; the data are collected on our shop and then transferred to the servers of Shopware and/or their service providers. With the exception of obtaining your consent for the use of cookies or comparable technologies and fulfilling these information obligations, all duties — in particular the handling of data subject rights — lie with shopware AG, which you can contact at legal@shopware.com. You may also exercise your data subject rights with us; we will then forward your request to shopware AG. Shopware AG may derive user behavior patterns in our store from the collected data, but cannot assign these data to you as an individual person.

Intended third-country transfer: None

Do we store personal data on your device or access such data based on your consent? Yes, for details please refer to the Consent Management.